Marketing and Public Relations

Diploma in Marketing and Public Relations

Partner Institution:

Institute of Professional Financial Managers (England)


Higher National Diploma


1 year

About Marketing and Public Relations Course:

The Marketing and Public Relations course offers an exciting and dynamic exploration of the strategic and creative aspects of communication in today’s fast-paced business world. As a vital component of successful organizations, this course delves into the art of crafting compelling messages, building strong brand identities, and creating effective marketing campaigns.

Through a comprehensive curriculum, students gain valuable insights into consumer behavior, market research, and advertising techniques, empowering them to create targeted and impactful marketing strategies. They also explore the power of digital marketing, social media, and content creation in reaching diverse audiences and engaging with customers in the digital age.

In addition to marketing expertise, the course focuses on the critical role of public relations in managing a company’s reputation and fostering positive relationships with stakeholders. Students learn crisis communication strategies, media relations, and the art of storytelling to influence public perception and enhance brand image.

Through real-world case studies and practical projects, students develop hands-on experience in crafting marketing plans and public relations campaigns, honing their skills in persuasive communication and data-driven decision-making. They are encouraged to think creatively and strategically, with an emphasis on ethics and responsible communication practices.

As the worlds of marketing and public relations continue to evolve, this course equips students with the agility to adapt to changing trends and technologies. Whether aspiring to work in corporate marketing, public relations agencies, or non-profit organizations, graduates of this course emerge as confident and versatile professionals, ready to make a significant impact in the competitive world of communication.

Lecture Guide:

  • Module DMPR 101: Introduction to Marketing.
    • Marketing
    • Marketings, Products and Services
    • Market Research
  • Module DMPR 102: Introduction to Basic Economics
    • Product policy
    • Pricing
    • Distribution policy
  • Module DMPR 103: International Strategy Implementation
    • International strategy implementation and control
  • Modules DMPR 104 Sales promotions and merchandising
  • Module DMPR 105. Introduction to public Relations
  • Modules DMPR 106. Stress
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